How accurate are print colours compared to my computer or phone screen?

Digital screens display colours using light (RGB), while printing uses ink (CMYK/Pantone), so there will always be slight differences. Factors like monitor brightness, calibration, and ambient lighting affect how colours appear digitally and generally, colours tend to display slightly differently on each cell phone or computer screen.

We regularly calibrate our equipment to keep colour output consistent, but what looks bright on a phone screen may print a shade darker or warmer in real life. For critical brand colours, reference Pantone PMS numbers or printed swatches rather than relying solely on digital screen images.