What’s the biggest misconception about heat transfer printing?

The most common misconception is that DFT is the same as the old style traditional heat transfers people used decades ago, the thick, shiny, “iron-on” logos that cracked after a few washes. Modern direct film transfers couldn’t be more different. It uses advanced water based inks, adhesives, and curing technology that create a professional-grade finish nearly indistinguishable from screen printing.

DFT prints are softer, flexible, and durable enough for everyday wear and commercial use. They won’t peel, fade, or bubble like outdated methods. The technology has evolved dramatically in the past few years, and it’s now trusted by premium apparel brands, print shops, and merch companies worldwide. At Stay Golden Custom, we’ve fully adopted this new standard because it delivers the consistent, high-quality results our clients expect.